If you run a tree service business, you know how important it is to get more calls and jobs. One of the best ways to do that is by using Google Ads. Google Ads help your business show up at the top of the page when people search for things like “tree removal near me” or “tree trimming in Pocatello”. In this article, you’ll learn how to set up and run Google Ads in a way that’s simple, clear, and focused on getting you new customers.
What Are Google Ads?
Google Ads are paid ads that show up when someone searches on Google. They appear at the top or bottom of the search results. You only pay when someone clicks your ad. That’s called pay-per-click or PPC.
When someone clicks your ad and calls your number, you have a chance to book a new job. This is why many tree service companies use Google Ads as part of their marketing.
If you also want to show up in the free map results, check out our guide on How to Rank Higher in the Google Map Pack.
Step 1: Choose the Right Keywords
Keywords are the words people type into Google when they need help. For a tree service company, good keywords include:
- tree removal
- tree trimming
- stump grinding
- emergency tree service
- tree service near me
You want to use keywords that match what your customers are looking for. You can also add your city or zip code to make your ads show to people in your area. For example, “tree trimming Fort Mill” or “tree removal Bremerton”.
It’s also a good idea to understand how Google ranks websites in general. If you want to learn more, read our post on What Is SEO and Why It Matters for Service Businesses.
Step 2: Set Your Budget
With Google Ads, you set your own budget. You can start small, like $10 to $20 per day, and see how things go. If you get good results, you can raise your budget later.
You should also set your campaign to only show ads in the places you serve. If you only work in one town or part of a city, tell Google to only show your ads in that area. This way, you don’t waste money on clicks from places you don’t cover.
Step 3: Write a Simple, Clear Ad
A good ad tells people what you do, where you do it, and why they should call you. Keep it short and easy to read. Here’s an example:
Headline: Tree Removal in Fort Mill
Description: Safe, fast tree removal. Free quotes. Call now to speak with a pro.
A good ad should include:
- Your service (like tree trimming or removal)
- Your location or city
- A reason to call you now (like a free quote or fast service)
Make your ad sound helpful and honest. Avoid using too many sales words or anything that feels pushy. Utilize lead generation and digital marketing professionals if you need help.
Step 4: Track Your Calls
You can set up call tracking inside Google Ads. This shows how many people clicked your ad and called your number. You can even use a special number that forwards to your real number. This helps you know which ads are working and which ones are not. We use a product called CallRail that provides all of these services exceptionally well.
Call tracking is one of the best ways to see what’s bringing in new jobs. If you find a keyword that leads to lots of calls, you can put more of your budget toward it.
Step 5: Use a Strong Landing Page
When someone clicks on your ad, they should land on a page that helps them contact you. This could be your homepage, or better yet, a special landing page built just for that ad.
Your landing page should have:
- Your phone number at the top
- A short form for quotes
- A list of your services
- Real reviews from customers
- Photos of your team or past jobs
Make sure your site loads fast and works well on mobile. Most people searching for tree services are using their phone.
If your website isn’t ranking well yet, we also recommend reading How to Get Your Home Service Website Ranking on Google. It has helpful tips that can make both your ads and your organic traffic stronger.
Step 6: Add Negative Keywords
Negative keywords are words that tell Google when not to show your ad. For example, if someone types “tree cutting tools” or “tree removal DIY”, they probably are not looking to hire a tree service. You can add “tools” and “DIY” as negative keywords so your ads won’t show for those kinds of searches.
Using negative keywords saves you money by avoiding bad clicks.
Step 7: Check Your Ads Often
Once your ads are running, check on them every few days. See which keywords are working best. If one is getting clicks but not phone calls, you may want to turn it off. If another is getting calls, you might want to raise your budget on that one.
You can also test different versions of your ads. Try changing your headline or description to see which one brings the most calls. Over time, your ads will get better as you learn what works.
Time To Fire Up Google Ads
Google Ads can be a great tool to get more tree service jobs. It may seem tricky at first, but it’s easy if you start small and take it step by step. Focus on the keywords that matter, write clear ads, and send people to a good page where they can call or fill out a form.
With the right setup and a little time, your phone will start ringing more. That means more jobs, more customers, and more money for your business.